PLAYBOY创立

1953年,美国人休·M·赫夫纳以自己的600 美元,以及不到8000 美元的募集资金(其中包括他母亲的1000 美元)创立《PLAYBOY》。
60多年来,《PLAYBOY》一直是潮流领导者,时尚仲裁者,以及政治、性和经济自由的先锋,包括名人访谈、幽默文章、当前社会政治问题、短篇小说、关于生活方式的文章,以及画册。多年来,包括 政界、学界、商界和好莱坞的著名人士,诸如披头士乐队、拳王穆罕默德·阿里、史蒂夫·乔布斯,以及鲍勃·迪伦,已有600 多位名人接受了花花公子的采访。“PLAYBOY花花公子”引领的生活时尚,影 响着每一个美国人的生活,成为世界最知名品牌之一。兔头已成为PLAYBOY花花公子的象征,在全球拥有大约4 千万粉丝,20 多个国际版本、网络和电视资产、社交媒体渠道、本地化娱乐和时尚特许产 品,在130个国家拥有25000多家店铺,已成功缔造成为一种全球性的品牌,是现代人们的时尚生活指南。

“PLAYBOY花花公子”全球影响力不断扩大。1986年进入中国市场,把东方的含蓄、典雅和美国的自由、奔放的风格,以简约而富有创意的手法和谐地融为一体。

PLAYBOY里程

1953

休·赫夫纳于 1953 年10 月 1 日,在特拉华州组建 HMH 出版有限公司,12 月出版花花公子杂志,创刊号封面上是玛丽莲·梦露,卖了 5 万多份。

Hugh Hefner founded HMH Publishing Co., Ltd. in Delaware on October 1, 1953, and published Playboy Magazine in December. The cover of the inaugural issue was Marilyn Monroe, which sold more than 50,000 copies.


1955

与严苛的美国邮政总局斗争2年后,休·赫夫纳将其告上法院,成功赢得了二等邮寄权。

Two years after the struggle with the harsh US Postal Service, Hugh Hefner took the case to the court and successfully won the second class mailing.

1959

休·赫夫纳在一个单身公寓主持节目“花花公子阁楼”。节目播了两季,邀请到了众多文化偶像,包括艾拉·费兹洁拉,卡尔•桑德堡,蓝尼• 布鲁斯。

Hugh Hefner hosts the show "Playboy Loft" in a single apartment. The show has been broadcast for two seasons, and many cultural icons have been invited, including Ella Fitzgerald, Carl Sandburg, and Lenny Bros.

1960

英国作家及前情报员伊恩·弗莱明的 The Hildebrand Rarity 问世,世人认识了虚拟的超级间谍 007 詹姆斯• 邦德。

The Hildebrand Rarity of the British writer and former intelligence officer Ian Fleming came out, and the world met the virtual super spy 007 James Bond.

1961

花花公子俱乐部和花花公子免女郎诞生。通过售卖 VIP会员资格(25 美元)以及对饮料、香烟和餐食收费 1.5 美元,位于芝加哥的第一家花花公子俱乐部很快火了

The Playboy Club and the Playboy are free of girls. The first Playboy Club in Chicago quickly became hot by selling VIP membership ($25) and $1.50 for drinks, cigarettes and meals.

1966

花花公子俱乐部扩张海外,落户伦敦,在正式开张前,就以俱乐部和赌场吸引了 2 万名VIP 会员,并迅速成为英国最成功的行业标杆。

The Playboy Club expanded overseas and settled in London. Before the official opening, it attracted 20,000 VIP members with clubs and casinos and quickly became the UK's most successful industry benchmark.

1968

开始拍摄制作新的电视剧,“花花公子之夜”。这部新电视剧在形式上与“花花公子阁楼”类似,囊括了多位音乐大师的演出,包括桑尼和雪儿,詹姆斯·布朗,以及马文·盖。

Start shooting a new TV series, "Playboy Night". This new TV series is similar in form to the "Playboy Loft" and includes performances by several music masters, including Sonny and Cher, James Brown, and Marvin Gai.
 

1971

花花公子于洛杉矶洪姆比冈购入西花花公子庄园。休·赫夫纳穿梭往返于芝加哥和洛杉矶,一直到 1970 年代中期,之后他在洛杉矶安了家。

Playboy bought the West Playboy Manor in Humbigan, Los Angeles. Hugh Hefner shuttled to and from Chicago and Los Angeles until the mid-1970s, after which he settled in Los Angeles.

1972

花花公子在德国推出第一个海外版。今天,花花公子共计有超过25个版本发行于50多个国家。

Playboy launched its first overseas edition in Germany. Today, there are more than 25 versions of Playboy released in more than 50 countries.

1976

花花公子俱乐部 VIP会员达到历史最高23 万人。1982花花公子推出全国付费有线电视服务。

The Playboy Club VIP members have reached a record high of 230,000. 1982 Playboy launched a nationwide paid cable TV service.

1979

花花公子25周年,克里斯蒂·赫夫纳创立“花花公子基金会休·M·赫夫纳第一修正案奖项”,以表彰那些为保护和提高美国宪法第一修正案权利(内容有关新闻、出版自由等)做出重大贡献的个人。

On the 25th anniversary of Playboy, Christie Hefner founded the "Playboy Foundation Hugh M. Hefner First Amendment Award" in recognition of the rights to protect and improve the First Amendment of the US Constitution (content related news, publishing Freedom, etc.) Individuals who make significant contributions.

1982

花花公子推出全国付费有线电视服务。

Playboy launches a national pay cabletelevision service.

1988

克里斯蒂·赫夫纳成为花花公子的董事长兼首席执行官,而休·赫夫纳仍然是《花花公子》杂志的主编,也是该公司的名誉主席。

Christie Hefner became chairman and CEO of Playboy, and Hugh Hefner is still editor-in-chief of Playboy magazine and honorary chairman of the company.



1999

“花花公子时尚”以乐趣十足的风格,在全球首次推出。

"Playboy Fashion" was first introduced in the world in a fun-filled style.

2002

“花花公子时尚”第一家独立精品店于亚洲开张。该精品店的成功促使花花公子在全球不断开店。

The first independent boutique of “Playboy Fashion” opened in Asia. The success of the boutique has prompted Playboy to stay open throughout the world.

2003

花花公子 50 周年庆典,推出资深收藏家收藏的花花公子杂志,发布限量版花花公子产品,在花花公子庄园和纽约举办奢华独家派对,以及在全国举办公共派对。

Playboy's 50th Anniversary Celebration, the launch of the senior collector's collection of Playboy magazine, the release of limited edition Playboy products, luxury exclusive parties in Playboy Manor and New York, and public parties throughout the country.

2005

“邻家的女孩们”在 E!上发行。

“The Girls Next Door” launches on E!

2010

花花公子庆祝兔女郎和花花公子俱乐部 50 周年,于同一晚在全球 50 个城市举行 50 个派对。

Playboy celebrates the 50th anniversary of the Bunny and Playboy Club, and holds 50 parties in 50 cities around the world on the same night.

2011

花花公子俱乐部重返伦敦。花花公子私有化。

Playboy Club returns to London. Playboy is taken private。

2012

花花公子在加州比佛利庄园重开全球总部。

Playboy reopens its globaheadquarters in Beverly Hills, California。

2014

花花公子 60 周年庆典。

Playboy celebrates its 60th Anniversary. 

2016

库珀·赫夫纳被任命为花花公子企业的首席创意官。
 
Cooper Hefner is appointed Chief Creative Officer of Playboy Enterprises。

2017

库珀·赫夫纳执笔了他的第一期《花花公子哲学》。

Cooper Hefner pens his  first installment of thePlayboy Philosophy。

2017

亚马逊会员首映系列纪录片“美国花花公子:休·赫夫纳的故事。

 The docuseries  “American Playboy:The Hugh Hefner Story” premieres onAmazon Prime。